Among men, all races preferred a race different than their own. Think again - more like open season for racial objectification.

Men across the board all preferred Asian women, apart from Asian men, who preferred Latinas. Cue a million stereotypes about how some groups of women are magically and uniformly "gentle" and "feminine". Go to Google, and start typing in "[race] women are…" and see what the autocomplete suggests as the most popular way of completing this statement.

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The difference between preference and prejudice may be a subtle one on the individual scale, but when you look at the trends, it's clearly a problem.

Research from UC Davis by sociologist Kevin Lewis noted that apart from men wanting to contact Asian women, people on the whole were less than keen to make contact outside their own race.The sheer number of cack-handed replies women of Asian ancestry get on dating sites has even spawned its own dedicated tumblr, Creepy White Guys.Hilarious if you are simply an outside observer, and probably pretty depressing if you're someone getting these messages.It seems the objectification is hardly limited to dating websites, though, as comedy videos like "What kind of Asian are you? It goes the other way as well, with women of all races preferring white men, apart from black women who prefer black men.Black men get low response rates when they contact other races.If you are the sort of person who wonders why date after date goes badly wrong, could it be the stringent and frankly arbitrary rules - about race, or age, or income or whatever - that may be contributing to this?