Handy’s third birthday party last month was everything you’d expect from a startup soiree.

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That could value the company at half a billion dollars.

The expansion, the millionth booking—all signs point to growth.

It employs a full-time staff of more than 160 across all these cities, and has enlisted about 10,000 cleaners to work on its platform.

In March, Handy notched $15 million in funding, and is reportedly closing in on another $50 million.

(The moniker 1099 nods to the tax forms the IRS requires of most independent contractors.) In the 1099 economy, the company’s role is to facilitate two sides of a marketplace, linking people who have time and skills to people who need their help.

Home services seemed like a good fit for the 1099 approach.

That didn’t track with what Umang Dua, one of Handy’s co-founders, had been telling me and another reporter just moments earlier.

Since launching in 2012, Handy has expanded to 28 cities, including ones in Canada and England.

But when I slipped into conversation with a woman from Handy’s customer service department, she told me something surprising.