Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer.However, both are distinct forms of marketing and the main difference between them is that affiliate marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.Singles Cash's top niche dating sites are steadily gaining market share while big mainstream counterparts fall flat because people are looking for others with the same interests.

Geffen asked CDNOW if it could design a program where CDNOW would handle the order fulfillment.

Geffen realized that CDNOW could link directly from the artist on its website to Geffen's website, bypassing the CDNOW home page and going directly to an artist's music page.

By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service.

In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network.

Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense display advertising.

On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer.The idea for remote purchasing originally arose from conversations with music label Geffen Records in the fall of 1994.The management at Geffen wanted to sell its artists' CD's directly from its website, but did not want to implement this capability itself.Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.