Windows 10 at-a-glance Windows 10 launched globally on 29 July 2015 and touted as "the last version of Windows", marking the end of decades of occasional heavy duty OS updates in favour of a more incremental approach.Available as a free upgrade for a year after launch, Windows 10 became full price on 30 July 2016.Following that, Redmond began offering the upgrade to Windows 7, 8 and 8.1 users.

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"And finally, we believe that users acquired via playable ads will have a higher life time value compared with users acquired through the regular channels," Vikram Bodavula, a product manager at Microsoft said.

Developers who want to test out the new ad format don't have to do anything when creating their ads, but to create a new ad campaign, they'll need to choose the "Try Now" call to action, which will automatically transform them into Playable Ads.

16/03/2017: The Windows 10 Creators update will be arriving with testers by the end of the month, according to .

The website received news of the launch from "sources familiar with the company's plans," it explained, although those sources wouldn't reveal exactly when punters can expect to be using the update on their device.

The ad, spotted by Reddit users, extolls the virtues of Office 365, reminding you that you get 1TB of One Drive space as part of a standard subscription.

Many have called Microsoft's latest move anti-competitive, accusing the company of exploiting its position as the dominant operating system to get a leg up over other cloud storage providers like Dropbox and Google Drive which cannot advertise in the same way.

10/03/2017: Microsoft has been frequently criticised by users for inserting annoying ads into Windows but it seems the company has not quite learned its lesson, as users have reported ads for the company's One Drive cloud storage platform showing up in Windows 10's File Explorer.

Advising users to "get the best deal on your cloud storage with One Drive", the adverts are reminiscent of the widely-hated notifications the company used to persuade, cajole and strongarm people into upgrading from older operating systems to Windows 10.

The Critical list also includes RCE vulnerabilities in the Windows PDF Library, Microsoft Uniscribe," he added.

"These vulnerabilities can be exploited by being convincing a target to open a malicious document or visit a malicious web site.

To start, Microsoft is alerting users of Creators Update via a small note in Windows Update, that reads: "Good news! Alongside that, Microsoft also released security patches delayed since mid-February.