“I think people are skeptical about joining dating things.” A decade later, a somewhat savvier Zuckerberg has had a change of heart.Last week, Facebook unveiled “Graph Search,” a new search engine that will allow users to comb through data from their existing online networks.

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In 2012, a meta-analysis of online dating research by five U. do not always improve romantic outcomes; indeed, they sometimes undermine such outcomes.” The report continues: “By suggesting that compatibility can be established from a relatively small bank of trait-based information about a person—whether by a matchmaker’s algorithm or by the user’s own glance at a profile— online dating sites may be supporting an ideology of compatibility that decades of scientific research suggests is false.” Still, the now-ubiquitous smartphone promises more of the same—with the addition of GPS technology and social network integration.

S.-based psychologists concluded just the opposite: “The ways online dating sites typically implement [their] services . The search for mates (or the temptation to search for mates) will soon be mobile and transparent, and it will be constant.

In 2003, a young Mark Zuckerberg sat in front of his computer and instant-messaged a friend.

Back then, “the facebook thing” was still a rough idea, and 18-year-old Zuckerberg was trying to finesse the concept. “I don’t think people would sign up for the facebook thing if they knew it was for dating,” Zuckerberg wrote.

Why settle down when a better match is just a click away?

And where is the incentive to work through relationship difficulty when it’s so easy to access alternatives?

Online dating sites offer a panacea: a soulmate whose interests, background and disposition are congruent with ours.

And they share some common conceits: that similarity is good for a relationship, and that mathematical algorithms can predict compatibility.

The question, casting forward, is how that will change the very institution that many daters seek—marriage.

In the industry, the dominant view is that espoused by U.

At a press launch, Facebook reps showed off the new product, explaining that it could be used to search for restaurants, or for job recruiting.